AI is everywhere. From writing emails to planning workouts, tools like ChatGPT make life easier. It’s tempting to ask them for health advice too. But when the goal is a longer, healthier life, the kind of AI you choose makes all the difference.

Let’s look at why a popular generalist like ChatGPT can be helpful—but falls short for true personalised care—and how CLIA, working inside the Shae precision-health platform, sets a completely different standard.

ChatGPT: Brilliant Wordsmith, Limited Health Guide

ChatGPT is a language expert. It has learned patterns from billions of pages of text—articles, books, medical papers and everyday conversations. That training lets it explain complex ideas clearly and even follow multi-step reasoning.

It can:

• Translate research into everyday language
• Summarise long guidelines
• Draft patient emails or clinic handouts

Where it stops short is knowing you.
Unless a custom patient model is built on top, ChatGPT does not keep a living, causal map of your unique biology. Two people can type in the same blood results and get almost identical advice—even if their underlying risks, genetics and daily rhythms are worlds apart.

It’s not that ChatGPT is careless. It does have safety policies. But those rules are broad and not medically specific. They help avoid obvious harm; they don’t provide the deep, personalised guardrails that clinical care demands.

CLIA/Shae: Designed to Know the Person, Not Just the Problem

CLIA (Clinical Lab Interpretation AI) was created with one goal: precision medicine.
It isn’t a general chatbot that happens to talk about health. It’s a precision-health engine built from the ground up to understand each individual and predict how their body will respond over time.

CLIA works by:

• Integrating phenotype, genotype, bloods, imaging, microbiome data, lifestyle habits, and wearable inputs

• Modelling cross-system interactions like gut–immune–neuroendocrine loops and cardio–renal links

• Forecasting what will change over the next 6–12 months and adjusting recommendations as new information flows in

Every output is clinically supervised. A specialist panel and evidence-based guidelines define what CLIA can and cannot recommend. If a plan could put health at risk, the system won’t bend to pressure—it simply won’t suggest it.

Real-Life Scenarios Show the Difference

Gene confusion, like MTHFR variants
In online forums, people often wonder whether to take methylfolate based on a single gene result. ChatGPT can explain the pathway and urge caution, but it cannot weigh that gene against full blood panels, medications, diet, stress and lifestyle. CLIA brings all of those pieces together before giving an answer.

Rare but serious conditions
Consider gadolinium deposition disease, a rare complication of MRI contrast. CLIA can link MRI history with neurological symptoms, lab trends and phenotype, raising GDD as a possible issue and suggesting the right next tests. ChatGPT could describe the condition but would not rank it for that particular person.

Two patients, same labs
Imagine two people with the same BMI and similar cholesterol numbers. ChatGPT might provide the same diet advice to both. CLIA will not. It can spot differences in circadian rhythm, food timing tolerance and stress load, then create unique plans with different forecasts for each.

Critical red flags
A cholesterol reading around 500 mg/dL is a genuine emergency. ChatGPT will recommend immediate medical care—good. CLIA goes further: preparing a concise referral summary, flagging phenotypic risk modifiers and suggesting safe interim steps while urgent care is arranged.

Built on Big, Meaningful Data

Precision medicine only works with deep and trustworthy data. CLIA’s engine is fed by:

• Volume – decades of carefully collected, clinically supervised person-level data representing an incredible amount of human follow up data
• Variety – contributions from 140 countries for broad, bias-resistant insights

• Veracity – every data stream reviewed and quality-checked by medical experts

These foundations let CLIA create precision reference ranges for each person—something generic AI simply cannot do.

Proven Impact

Technology is only as good as the outcomes it delivers. Independent audits and internal studies show that people using the Shae app powered by CLIA experience:

• Lowered risk of cardiovascular disease and type 2 diabetes through targeted lifestyle changes

• Reduced risk of mental health issues in workplace populations thanks to precision coaching

This is real-world evidence that personal data, when analysed correctly, can lead to measurable improvements in health and well-being.

Privacy and Professionalism at the Core

Health data deserves the highest level of care. CLIA stores all identifiable information, including genomic and wearable inputs, in secure, closed systems that meet or exceed Australian and international privacy standards. Users know how their data is used and can opt out at any time.

Equally important, CLIA is not a diagnostic tool. It supports doctors, allied health providers and health coaches by providing a comprehensive review of each person’s data, leaving the clinician firmly in charge of decisions.

Where Each AI Fits

The takeaway isn’t to avoid ChatGPT entirely. It shines in areas like:

• Education and translation of medical language
• Summarising new research for busy practitioners
• Brainstorming discussion questions for clinic visits

Use it for knowledge and communication.
Use CLIA/Shae for individualised health planning and precision decision support.

The Future of Health Is Personal

We all want convenient tools. It’s natural to ask a free online AI about diet or symptoms. But health is not one-size-fits-all. Your genes, microbiome, daily rhythms and environment create a unique blueprint. Acting on generalised answers can delay the care you truly need.

Choosing CLIA inside the Shae platform means choosing AI that knows the person, not just the problem. It translates complex science into practical, personalised guidance with proven outcomes.

Bottom Line

ChatGPT is a powerful companion for learning. CLIA/Shae is a trusted partner for living well.
When it comes to your health, choose the AI designed for precision medicine—and step into the future of care that understands you.

“I have my food dialed in.” 

No matter your niche in the health industry, sooner or later, you’re going to hear these words from a client. This is the client who can list the latest Superfoods off the top of their head (and get the spelling and pronunciation right, too). They rattle off the top sources of vitamin B on their plates as well as the six different podcasts that proclaim the “worst” food of the minute. (Which they categorically avoid).

To their knowledge, they have conquered the frontier of food. Yet they are baffled as to why they can’t summon the energy of a teen, can’t shed those pesky last 5 pounds or can’t get their tummy to shut up after lunch.

The fact is, they’ve just scratched the surface of the first W of food: What’s on their plate. And they’re probably leaving the most important aspects of the food picture on the table (pun intended). 

Let’s be honest, life isn’t lived in a vacuum of perfectly balanced Superfood salads.

If you peered in on their lunchtime routine, it looks like this: 

The clock hits noonish and they randomly thrust one hand into their triple-insulated YETI lunch bag, while furiously typing an email with the other. They’re snarling, either at the screen or because their fingertips can’t blindly find their fork; or both. Fast forward a few minutes. The snarls are equally mingled with ferocious chomping as they decimate that perfectly configured Superfood Salad, eyes still glued to the computer screen, mind still lasered-in on the latest drama unfolding in cyberspace. 

Enter the first secret W of food: Where

Now imagine your client savoring the decadence of that same power packed lunch on a quiet park bench with a side of fresh air and a backdrop of babbling brook. Feels different, right? 

The body thinks so, too.

Stress, whether it’s the overt kind with infuriating emails, ringing phones and irate customers or the background hum they’ve learned to live with, does more than dampen digestion; it can actually impair nutrient absorption. When cortisol takes the wheel, their body isn’t focused on thriving, it merely wants to survive.

So, simply tell your client to reserve a park bench at mid day and all their troubles will be carried away on the lilt of birdsong, right?

If only it were that simple.

What launches one client into stress could be exactly what another needs to relax into rest and digest. It’s all shaped by their unique physiological and sensory needs. Some people thrive in calm, minimalistic spaces, while others find relaxation in lively, bright, even noisy surroundings. A sunny park bench could be the perfect dining haven or a nightmare of glaring light, scents on the breeze and uninvited flying things.

So what’s the trick to this W?

Precision. Encourage your client to grab that illusive fork and superlative salad and seek out their ideal dining sanctuary. Creating an intentional eating space, tailored to their individual needs is next level nutrition. It’s a small shift that can lead to big improvements in digestion, satiety, and even mood.

Fantastic, your client is no longer balancing their salad in one hand and typing with the other. But as they settle into their serene eating environment, another question arises: Who is sitting next to them? Or perhaps, who isn’t?

Food and Friends: The Secret of Who

Sharing meals isn’t just a tradition; it’s hardwired into our biology. Eating together naturally activates the parasympathetic nervous system, which is precisely what we’re aiming for to get all those Superfood molecules to reach their right destination. 

Enter real-life. 

Especially if your client is busy (and who isn’t?), meals are reduced to stolen moments of grabbing and chomping. It’s one thing to carve out a tiny optimized corner to gobble down some greens, but completely another to set up your social calendar around your stomach. 

That’s precisely why this is next level because the fact is WHO your client eats with can shape their entire dining experience and their digestion, absorption and wait….

Even the original W: What! 

Your clients don’t just bring their own habits to the table, they pick up on those of their dining companions. Social mirroring is a powerful, often subconscious force.

When clients eat with health-conscious peers, they’re more likely to make better choices themselves. A meal with friends who load their plates with nutrient-dense foods can subliminally encourage your client to do the same. Conversely, indulgent social settings (think all-you-can-eat buffets or celebratory feasts with an “anything goes” vibe) may divest them completely of their dreams of better health.

Great, so now you’re tasked with culling their contacts list like a helicopter parent?

On the contrary, while sharing this insider W might just make you their go-to expert to completely reshape their relationship with food, all you have to do is help them make it personal. 

Just like that perfect “Where”, The right ‘who’ looks different for everyone. Some clients recharge with joyful, communal meals brimming with conversation, while others need a quiet moment with one close friend, or the peace of complete solitude. Your mission? Guide them to discover which social dynamics foster the balance and support they need. 

Alright, they’ve got their dream team at the table (or they’re flying solo on that peaceful park bench). Let’s make a powerful impact with the King of the Titans: Chronos

Cracking the Code: The Secret of When

Chronobiology, the study of biological rhythms, reveals the profound influence of time on digestion, metabolism, and overall health. Meals consumed in sync with the body’s natural cycles honor the wisdom of Chronos, optimizing function and reducing stress on the system.

This isn’t about hurriedly gulping down a smoothie between battles with your inbox, it’s about unlocking the full potential of nutrition, and letting time work for you, not against you.

When clients eat out of sync with their internal clocks a phenomenon called chronobiological dyssynchrony occurs. It disrupts digestion, metabolism, and hormonal balance, increasing risks for inflammation, metabolic disorders, and chronic diseases. Even subtle misalignments, like eating a heavy meal late at night, can strain the body, causing fatigue, weight gain or those illusive belly groans and gurgles.

Here’s where things get even more exciting: not all clients operate on the same chronobiological blueprint. Some thrive on a hearty breakfast and feel energized all morning, while others perform best with lighter morning meals and a robust lunch. Helping clients identify their optimal eating windows and pair them with perfect portions sets the foundation for every other health goal on their list.

From Insights to Action: The Ws Made Easy

Your client who has their “food dialed-in” doesn’t need another list of Superfoods, they need a health professional who sees the whole picture. The where, who, and when of eating offer the missing pieces to their health puzzle, and put them on the path to achieve the energy, balance, and health they’ve been striving for.

And here’s the good news: using science-backed AI technologies to enhance your practice means you don’t have to figure it all out alone. You can seamlessly integrate the latest in every nutrition W (including the What, Why and How) with your expertise to easily deliver precise, individualized strategies for every client.

Ready to redefine what’s possible for your clients?

Bring the science of when, where, who and more to life in your practice with our Level 1 Course for Health Professionals.

Look at next week’s schedule. What if you could breeze through all those appointments, fit in a few urgent cases and take Friday off?

Are you done laughing?

Oh, I didn’t mention the best part. Your clients are smashing their goals like superheroes on crime.  

Here’s how you can live that scenario not just next week, but every week.

Know your client’s priorities.

Did you roll your eyes?

Perfect. 

Now, I invite you to hear me out. 

The goals and reasons your clients put on their intake form have nothing to do with their true priorities. Understanding these priorities does not involve six deep conversations, an intricate values test and a mind map. 

It involves basic biology.

How they were made, what drives them on a chemical level and how their DNA is expressing at this moment in time will intersect at the precise point where action equals results. 

The Power of Precision

If we’re really going to clear your schedule next week, we need to get specific.

You know the client that comes in with the weight loss goal, has tried everything and sits on the precipice of several life-threatening diseases, so this time they’ve got to make it happen? Our professional eye looks at the client, draws a line to the future goal and tackles the obvious things first. This client’s priorities look like numbers; both on the scale and in their bloodwork. 

But what if this client’s biological priority is family? 

Instead of the obvious discussion about what’s on their plate and how often they hit the gym, what if our first question is ‘How’s the family?’

We’re not just making conversation here. 

This person’s biological necessity is to make sure that everyone that they call family; from those in their household, to those in their workplace and community, stays safe. If there is turmoil around them, they will not allocate resources for themselves. 

We might spend hours across weeks dialing in their diet, exercise and even mindset with only a few small changes in their numbers. 

These are the bodies that will carry extra weight for survival. So in times of stress, the numbers on the scale will rise. 

Why? 

Because biologically they are predisposed to give, nurture and care for others. And to do all of that, you have to have extra. This is a beautiful biological response that harkens back to times of hardship and famine. So, in trying to bring these numbers on the scale down by increasing the exercise (stress) and decreasing the food (also stress), we are working against nature itself. 

You might have noticed by now that the biggest player here is stress. 

Remember that point of intersection we talked about before? 

When we can remove stressors from this point, the client’s biological priority, then that frees up resources to tackle the other pillars of health. 

Contained in our simple question, ‘How’s the family’, is the magical key to unlocking stellar results. 

Look at it from your client’s perspective. They stepped off the scale that morning and stepped into your office braced for the standard protocol: diet and exercise delivered through your brand of expertise. 

What happens in their body and mind when you ask that simple question? “How’s the family?”

Barriers drop. Stress melts. Their mind turns full-force toward the real cause of their distress. Maybe it’s a coworker or a child, a neighbor or a dear friend, or even that they don’t feel they have someone to call family. 

Back to you.

You don’t have to be qualified to assess their psychological status to have a simple conversation. You don’t have to have the answer to why their son is failing math or why their neighbor just built an enormous wall between their backyards or whether they should quit their job. You just have to know that their biology is craving stability and safety in this realm. And it is not getting what it craves.

For that session, your protocol might look like directing them to identify a single person in their world that they can completely relax around. Someone that doesn’t offload their problems. Someone that doesn’t expect anything from your client except their company.

What you don’t do is more important than what you do.

Now. this probably isn’t something you want to put on the header of your website: “I’m not going to do anything, and you’ll want to come back for more!”

But in reality, you didn’t give them a prescription that heaped on the stress. You didn’t tackle the priorities they stated on their intake form. You probably didn’t do anything you learned in your certification or degree.

Instead, you gave them the precise protocol their biology craved.  

You are a magician.

So, there are priorities and there are biological priorities. When we work in alignment with the way that each person is created and how they are presenting in this moment, we facilitate the most significant outcomes possible.

Back to you and your schedule.

When you dive beneath the surface-level desires scribbled on intake forms to tap into the rich vein of your client’s true motivations and needs, you enter the realm of absolute efficiency. 

Then you sail through your weeks, turning challenges into triumphs (and even reclaiming your Fridays!). It sounds like a dream but Precision Health is here now. It is grounded in the undeniable science of individuality where action is informed by the most authentic version of each person. It’s where the efficiency of our strategies multiplies, not by doing more, but by doing right.

If you want to get more precise with your clients and spend less time for better results…and maybe get your Friday’s back, too, check out our Level 1 Course for health professionals.

Pick up your pen. Put it down.

Within seconds, in that simple act, your body and mind will have engaged in an intricate dance that is different from any other human on the planet.  

Now take a look at the next name on your schedule. 

Whatever corner of the health industry you commandeer, you will have some fitness protocol in place for this client. Whether it’s a “do more exercise” suggestion or a detailed exercise prescription, you wouldn’t dream of letting that client go without at least mentioning their activity level. 

Why is it, then, that we don’t give a nod to the elephant in the room: the cognitive and emotional aspects of movement?

Maybe you do. 

Maybe you already know that the next client up has a unique mental framework that influences your engagement with them, the intervention strategies you put in place, and ultimately, the outcomes they will get from any fitness plan.

If not, I invite you to take the next few moments to dive into the nexus between the brain and the body. The brain plays a pivotal role in how the body perceives and responds to exercise. So when we set our clients up to train with their mind in mind, we are tailoring the fitness paradigm to resonate with the individual’s needs and predispositions, enhancing both their experience and results.

Here’s what I mean: 

Just like the wealth of information that zinged through your nervous system in that instant you picked up your pen, your client comes pre-programmed with their own neural pathways for each movement. Add to that their own internal narrative, motivations, and challenges and you have an entire spreadsheet full of data to process for one person. 

That’s why we break them down into scientifically-backed HealthTypes™ with biologically-driven tendencies, guided largely by their cognitive processing and emotional needs.

Let’s take a closer look:

Crusaders: The Motivated Minds

Crusaders possess an internal drive toward a chosen mission that fuels their motivation for physical activity and everything else. The brain’s frontal lobe plays a pivotal role in how exercise is perceived and processed. They prefer structured approaches like progressive overload, which aligns with the brain’s affinity for sequential processing.  As their health professional, your role is to tap into their intrinsic motivation by knowing their ‘why’, then providing clear goals and structured plans to keep them focused and driven.

Guardians: The Steady Minds

Guardians require a compelling reason to engage in and sustain physical activity as well as a supportive environment and guidance to stay on track. Their perception of exercise is influenced by a longer memory of pain. They are externally focused and motivated to do things for others which keeps them busy, so they require a sense of having enough time to successfully complete their routine.  They feel stronger at the end of hard work, so long workouts with ample time for each session and plenty of external support work best for them. Your job is to provide dedicated accountability to get them moving and keep them moving for long enough to create change in the body, helping them override their internal resistance and encouraging persistence through challenge.

Activators: The Instinctual Minds

Activators are ready to go. Their bodies crave movement and their brains are sparked by unpredictability, chaos and challenge. They prefer to dive into exercise (and all of life) without extensive planning or explanation. As their health professional, your role is to provide a flexible plan and challenge them to jump into action. Incorporating unpredictable elements into their fitness protocols satisfies their craving for novelty and intensity, engaging the brain and body equally, thus fostering positive outcomes.

Diplomats: The Thoughtful Minds

Diplomats tend to spend a lot of time in their heads, analyzing and planning their moves which can hinder their willingness to engage in physical activity. Anything the mind perceives as “hard” or uncomfortable will demotivate them further. The key to mobilizing these individuals lies in simplifying the decision-making process and ensuring that exercise feels manageable both in timing and execution. As their health professional, providing clear instructions and a distinct pathway out of the brain and into the body will encourage them to transition from thought to action smoothly, thus streamlining their way to success.

Sensors: The Balanced Minds

Sensors are attuned to the concept of alignment and harmony between the mind and body because that takes the least physical effort. They are sensitive to environmental factors that can trigger physical tension, such as noise or temperature extremes. Facilitating exercises in calming settings that promote a sense of safety and relaxation can help engage the parasympathetic nervous system, release the tension and drop them from the mind into the body. Your job as their health professional is to encourage movement that feels natural and effortless while promoting mind-body connection in warm, quiet surroundings, thus enhancing their overall exercise experience and adherence to your protocol.

Connectors: The Social Minds

Connectors thrive in environments that promote camaraderie and acceptance. Activities that feel aggressive or isolating can be counterproductive, dampening their motivation. As their health professional, encourage them to embrace the community aspect of fitness and celebrate their achievements alongside others. They will love the variety, interaction and fun which will keep them moving and engaging your services.

Now, pick up your pen. 

Put it down.

Did you notice anything different? Maybe a micro-action that you acknowledge as being completely unique to you? 

Training with the Mind in mind is more than just a fun thing to say.

In fact, I hope the catchy phrase will stick in your brain and at least make you wonder: What if you tailored your approach with your next client to align with their psychological predispositions and cognitive style? 

What would your success-rate look like?

How about your client-retention?

The mind-body connection is a powerful tool that, when harnessed fully, enhances the effectiveness of exercise interventions and significantly improves client engagement and satisfaction which garners more positive outcomes across the board.

Are you ready to get precise with your clients? It’s simple. To learn how to apply precision methods and technology solutions to your service offering check out our Level 1 Course for Health Professionals

Welcome to the New Year!

You’re rested, fueled and organized. 

You’re well-versed in the natural life cycle of the health industry.

That’s why you’re fully expecting January to go like this: 

Inspired by the chance at a fresh start and brimming with optimistic goals, your clients flock in, fill your calendar and fulfil your wildest dreams with their natural energy and enthusiasm. They’re going to join your HIIT class, wrangle those unwanted thoughts or bade sugar a final farewell as they embark on that path toward the healthier version of themselves.  

Until life happens.

Somewhere not too far down that path their attention suddenly diverts, momentum wanes and gusto gets lost. 

This is what you’ve prepped for. 

Here’s where you shine!

You’re ready to be their guide through the darkest forests, not just the brightest fields. 

What if this year you broke the cycle?

And what if it was super simple?

You can! 

And it is!

And it goes like this:

With a basic understanding of the biological and psychological differences in your clients, you’ll help them easily ride that New Year’s high all year long. Behavior change is not just about what you put on your plate or keeping a sunny outlook, it involves a complex set of mental, emotional and physical elements.

Therefore, when you speak to a client’s intrinsic nature, you won’t be harping endlessly about how often they hit the gym, instead you will be guiding them through a tailored journey transforming their resolutions into sustainable habits.

Clients come in all configurations. The first layer of understanding their unique biological and psychological characteristics comes by taking a peek through our HealthType ™ lens.

Supporting your Systematic Sensor

Sensors thrive on organization and efficiency, applying these traits to everything they encounter, including their daily habits. For Sensors, the key to longevity in resolutions lies in specifics, details, and rules. To support Sensors, incorporate your health recommendations into a simple, structured plan with clear guidelines complete with all the data to back it up. Once they check all your facts, they will adopt your program into their life and keep going. Be sure to follow-up with any additional science or statistics you find along the way that support your program. This will keep the momentum strong month after month.

Supporting the depth of your Diplomat

Diplomats seek thoroughness in all aspects of life, from relationships to career to food-related ideals. They don’t settle for superficial approaches to anything. For Diplomats, diving deep into their goals is essential and taking the time to understand, plan and implement processes will ensure success. When working with Diplomat clients, focus on gradual, meaningful changes backed by plenty of information and reflection including the impact their choices will have on others. Taking things slowly, methodically and completely will see them to success.

Guiding your Guardian

Guardians are the world’s nurturers. They are always ready to lend a hand, offer you their shoulder or envelop you in a hug. Their strong, caring nature literally is their strength but it’s also where things can get tricky. Their approach to food, mindset and other personal goals are often entwined with their desire to care for others. When things get hectic for those around them, they will lose focus on themselves. The key here is to involve those they love. Getting buy-in from their loved ones will set a super strong foundation for whatever protocol you recommend. As will continuously reinforcing the connection between good self-care and their ability to take care of others. Set up a stable framework around your Guardian and you’ll support them to a year of success. 

Completing the Loop with Your Connector 

Connectors effortlessly bridge gaps between ideas, people, and places. Their ability to make connections is their superpower and the key to their success. Your job is to connect your program seamlessly into their lifestyle by helping them see how it joins them up to new people, leads them to new places and links back to concepts and activities that excite them. They will be heavily influenced by what surrounds them, so new choices will be easy if they meet up with others in places that support the new habits. 

Meeting Your Activator in Motion

Activators are the epitome of energy in motion. They are naturally drawn to physical activities and thrive in environments where variety and dynamism are key. For Activators, the path to achieving their goals is through movement. A sedentary lifestyle is counterproductive for them. Even getting them to sit still while you explain a new tactic is less effective than shooting a few directives at them, letting them try it out and having a brief follow up. Your job is to keep them on the move by matching their dynamism with fun facts, interesting challenges and copious choices. Don’t let things get dull and you’ll have your Activator hooked on your program and knocking down those goals all 52 weeks.

Getting Purposeful with Your Crusader 

Crusaders are inherently motivated and driven by a sense of purpose. They may take calls during your sessions, constantly be rushing to or from work and may challenge anything new you present. They may seem like work-a-holics, but actually work is their happy place and should be at the forefront of their life. This is the key to any habit change. Clarity, confidence and avoiding anything that might slow them down is your job. When working with Crusaders, it’s essential to help them align their food choices, mindset, fitness and any other part of your protocol with their broader life goals. Encourage them to see how healthy choices will enhance their ability to achieve their ambitions and you’ll find them knocking down barriers and charging toward finish lines all year long.

And You Feel Great!

As a health professional, you endeavor to inspire, as well as inform each client, supporting them into their new way of life and beyond. When you speak directly to your client’s biology, you provide tailored support that empowers them to embark on a journey that’s not just about changing habits, but transforming how they relate to their health. You move beyond the surface-level and delve into the heart of what makes each client unique, addressing their intrinsic motivations and challenges. 

This approach easily takes the stereotypical New Year’s resolutions and turns them into a meaningful, sustainable new lifestyle that feels natural and empowering. 

Let this be a year where you break that traditional cycle! Celebrate yourself all year long when your clients arrive at each session with the same verve and drive as they do right after the New Year!

Are you ready to get precise with your clients? It’s simple. To learn how to apply precision methods and technology solutions to your service offering check out our Level 1 Course for Health Professionals

As we stand on the precipice of this year’s end and next year’s beginning it’s natural to pause, take a breath and look over our shoulder at the path we’ve traversed. Across the year here at PHA, each month we’ve explored a different landscape that, when put together, defines the overall quality of our Precision Life. Let’s take a moment to journey through the highlights and lessons, examining the topography of our experiences.

Happiness: The Landscape of Joy 

Whether it’s a triumphant client WIN, a cherished family event, or a professional milestone, the elements which define our happy moments are biologically and psychologically based. This makes them personal at a molecular level.Take a stroll down memory lane by scrolling through the photos on your phone – a visual diary of joy and accomplishment. Reflect on the landscape of happiness. What does it look like for you? Where were you? Who were you with? What were you doing in those most vibrant moments?

Environment: The Nourishing Petri Dish of Well-being

Our surroundings influence us on a biological level, turning genes off and on by the moment and across the days, weeks, months. Pause and consider the spaces, people, and places that shaped your daily life. How did they support you, challenge you, change you; silently sculpting your experiences?

Genius: The Forest of Your Biologically Predisposed Strengths

Your neurons fire and wire and your hormones ebb and flow, continuously crafting and supporting your natural gifts. This is the internal scene that sets you apart from every other person on the planet. Reflect on the skills, talents and abilities that make you shine in your industry and your community. Recognizing and leaning into your expertise is the key to continuous growth and fulfillment.  

Learning: The Terrain of Your Knowledge, Your Way

Who you are on a cellular level, right through to the chemicals that surge through your tissues and the way your muscles move in response to stimuli determines what methods of information absorption work best for you. From lessons learned to skills acquired, consider how you leaned into your biological strengths to expedite learning and retain information longer. What settings, structures, protocols and subjects defined the topography of your knowledge acquisition?

Love:  The Scene of Connection and Communication 

From the care we take with ourselves to the way we engage with other people, places, situations and things, how we love is biologically unique to us. Who were the clients that brought a smile to your face? What colleagues did you connect with? How did you deepen your relationships with those close to you? What skills did you level-up, places did you explore and things did you acquire? These elements combine to craft your specific landscape of love.

Stress: Settings that Evolve Strength

It’s tempting to define our lives by the stressors we encounter, conquer and succumb to. Instead, challenge yourself to look at the methods, timings and modalities which help you naturally flow through life’s peaks and valleys. When do you feel bulletproof? How do you intentionally add stress to spur growth and resilience? What activities increase your zen? Evaluate the elements of your ideal stress habitat. 

Sleep: The Land Where Chronobiology is King

Sleep quality sets the scene for life. Being rested or not largely determines how you experience the world, interact with what it tosses your way and work out ways to craft your future. The formations in our best sleep terrain are largely decided before birth. Your chronobiological rhythms, daily energy flow and natural brain states are biologically and psychologically unique to you. Whether you assess the data from your wearable, flip back through the pages of your dream journal or simply reflect on your sleep habits and hygiene, sweep your eyes across what constructs support your ability to rest. 

Mental Health: Waves of Thought, Gales of Feelings

From feeding our brains to working them properly to getting in that perfect brain state for flowy functionality, mental health incorporates a vast vista of biological predispositions and lifestyle choices. Take a look at yours. When does your brain feel in peak form? When have you felt the most ease, the best equipped to handle a curve-ball, and the clearest about your past, present and future? Look across the landscape of your best mental health and see where peace prevails.

Lifestyle: The Territory of Habits, Fiascos and Routines

Like rearranging the elements of our backyard for optimal practicality and pleasure, we can adjust the components of our lifestyle to align with our biology and psychology for top flow. Consider your daily, weekly and monthly practices and patterns. Where did you thrive? Where did your energy, vitality and enjoyment fall flat? It’s a balancing act that is intensely personal. The facets that you pull forward and those you push into the background will suit your specific genius, desires and intentions.

Mindfulness: The Property of Presence

When you gaze across the panorama of your mindful moments, how you collected them will be as specific to you as the contents they encompass. The only similarities with anyone else on the planet is the way they impact your life. In the chaos of the health industry, mindfulness emerges as a powerful tool to maintain the level of professionalism and decorum you need to support your clients. Explore your mindfulness techniques across the year and the ways they brought focus and serenity to your daily life.

Fitness: Moving Mountains

From the way each one of your 600 muscles is shaped to how they attach to the bones and move your limbs, everything about your physical body is unique to you. Naturally, then, the way you build strength, the times when you have the most stamina, the methods you use to recover are all precisely tuned to you, too. As you glance back across the landmarks of your fitness scenario, ask these things: Did you play up what your body is built for? How well did you utilize the stress and recovery cycles to optimize your biological strengths for a healthier, more resilient you?

Food: Fuel for Life

Do you cringe at the word ‘diet’ or recognize that it’s simply a way of life? Your way of life, just as every other aspect we have discussed, is distinctly your own. What you ingest has no more or no less significance than any of the other factors. With this lens, gaze across the scene of your yearly nutrition. How did you place your meals and the contents of your plates, cups and bowls to keep your body and mind running with powerful precision? Reflect on what worked well and explore opportunities for nourishment that align with your individuality.

When you’ve taken in all the nuances of the well-trodden path behind you and cast your eyes forward once again to the crossroads before you, we hope what you see is more vivid and detailed.  The brilliance of your individuality will light the way to a life more precisely tailored to your needs and a future filled with purpose, growth, and success. This is the Precision Life!

If you’re interested in learning how to apply precision methods and technology solutions to your service offering check out our Level 1 Course for Health Professionals

Let’s face it, your clients choose you because they are unhappy. Happy people’s pain points are just little dots on the map. They will scroll right past your best laid-out, most provocative social media because they just don’t don’t see it.

Your clients come to you because those pain points you describe in exquisite detail are giant, red pin-drops that read YOU ARE HERE.

They are unhappy with some aspect of themselves that they hope you can help them change. 

And you can. ‘

You are outstanding in your niche and no one does what you do in the way you do it. 

You can’t wait to dive in, but if you take a step back you won’t regret it.

Whether your magic potion is nutrition, fitness, mindset, or an alchemical mix of all three and then some, you’ll support each client more effectively if you make them happy first. 

Why do the basics, when there’s a faster way to get better results that last?

You don’t lead your industry because you do the same things that everyone else does in the same way that they do them.

So why not try something even more left-field?

Instead of latching onto their most hurtful pain point and crafting a path to dissolve it, take a breath, look them in the eye and turn that pain point into a strength. Shift their perspective to see that ugly, awful, hurtful thing in a new, positive light.

What? If they’re happy, then they’ll walk out. 

Contrary to popular belief, (and even what I said at the outset), life actually plays out the opposite of that.

Let’s paint a picture.

Your next client walks in the door because they hate their reflection in the mirror and they’re ready to toss out every bit of their wardrobe because it has all shrunk. 

They are unhappy. 

Your mind will instantly whir with the perfect exercise prescription, the ideal detox, that blood panel that no other health professional thought to order. If they follow your protocols you know they will get results.

Don’t act just yet.

Pause and consider the positives.

Here is where it gets personal:

You must consider the specific upsides to this individual’s particular struggle with the pain point of your expertise; make it personal to the biology, psychology and personality in front of you. The more precise you are, the more profound this technique will be.

Let’s break it down.

Your client is heavyset, has struggled with weight issues all their life to yo-yo style outcomes. They are busy taking care of everyone else’s needs and forget to meet their own. They want you to help them shuck those unwanted pounds and fully expect you to do that through beration and deprivation.

What if, instead, you pointed out that what they see reflected in the mirror is, indeed, their greatest strength? While mainstream society praises the stick-figure, no one talks about the obvious disadvantages. Imagine a skinny person trying to carry six suitcases through the airport. 

Then add some structural heft and muscle. Suddenly you have someone who can not only cart the suitcases with grace, but herd three kids at the same time. You have to be structurally sound to carry other people’s burdens. 

This client sitting across from you naturally does so with ease. 

Chances are, no one has ever pointed this out to them. 

On the flipside, what if your client is that skinny person? Legs and arms sport an unsatisfying amount of muscle, but their last three months of meals seem to have congregated at their waistline. Work is life for them, which means nutrients enter their body at odd hours and in shocking forms.

They expect you to tell them to work less, lift heavier stuff and stop eating junk.

Instead, you point out that their focus on work is admirable and the fat stores are the body’s way of making sure they can fuel their brain to do the big work. Get them talking about why their work is of utmost importance and how they are changing the world.

When was the last time a health professional cared about their mission? 

Um, exactly never.  

It works

This works with any dissatisfaction you can imagine: lack of energy, brain fog, short temper as well as loss of job, relationship, or physical prowess. It doesn’t matter what pain points you are passionate about resolving, nor what ground-breaking, results-garnering method you have developed. Despite the magnitude of your expertise and how elite you are in your niche, tackling your client’s happiness first will catapult you to the next level. 

This approach will be as effective with the next client that walks in your door regardless of the number of times you’ve seen them, or how much they have progressed previously. You can start anywhere with any client and facilitate a positive shift. 

But why does it work?

When we take a moment to appreciate the strengths of the person before us, we help them see their unique perfection in that moment. We’re not selling them on the idea of how great they will be once we help them (our marketing did this). We’re selling them on their individual greatness now. This ticks two boxes related to Albert Bandura’s self-efficacy theory: Mastery Experiences and Verbal Persuasion. 

Mastery Experiences are about identifying and compiling past successes. With your stout client, helping them recognize the strength in their underlying body structure sets the foundation to build on that strength in ways that will optimize it, not try to make it something it will never be. They are much more likely to feel capable of making their body stronger and healthier than what they have failed at in the past: making it lanky. 

Verbal Persuasion is what the coaching and personal training industry are built on, spurring someone into action through motivational and encouraging words. Your belief in their ability to complete the steps to achieve the goal helps them see it is possible. You do this naturally and probably even add in some case studies of others who have built on their strengths to achieve their desired outcome which takes us into a third of Bandura’s four sources of self-efficacy: Vicarious Experiences. 

Studies show that self-efficacy correlates positively with happiness. In short, leading with your client’s strengths instead of zeroing in on the weaknesses, increases their belief in their ability to affect change in their life which, among other things, makes them happy. 

Happy people do life differently. They are open to new ideas, attack things with more energy, make better choices, and surround themselves with better influencers. Anything that you suggest once you’ve helped them increase their happiness quotient, will be better received, followed more closely and lead to lasting change.

So, why is their happiness your job?

Even if they have a smile brighter than the sun and a list of achievements longer than yours, they walked into your office because they are unhappy. They think losing those stubborn pounds, being strong enough to lift their kids, bending over without back pain, rediscovering love with their life partner or fixing chronic gut issues will reignite the joy they’re missing. 

When you do this in the opening minutes of your session, everything you do after that feels like dancing through a field of flowers.

Are you ready to get precise with your clients? It’s simple. To learn how to apply precision methods and technology solutions to your service offering check out our, Level 1 Course for Health Professionals.

References

10. L. L. N. Shilpa and R. Prasad, “Self efficacy, perceived stress and happiness among students,” 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI), Udupi, India, 2017, pp. 2105-2109, doi: 10.1109/ICACCI.2017.8126156.

https://ieeexplore.ieee.org/document/8126156

O’Brien, K. M. (2003). Measuring career self-efficacy: Promoting confidence and happiness at work. In S. J. Lopez & C. R. Snyder (Eds.), Positive psychological assessment: A handbook of models and measures (pp. 109–126). American Psychological Association. https://doi.org/10.1037/10612-007

Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215. https://doi.org/10.1037/0033-295X.84.2.191

Yolande van Zyl & Manilall Dhurup (2018) Self-efficacy and its relationship with satisfaction with life and happiness among university students, Journal of Psychology in Africa, 28:5, 389-393, DOI: 10.1080/14330237.2018.1528760

Driver, M. (2011). Coaching positively: Lessons for coaches from positive psychology. Open University Press.

Erika Stoerkel, M, Sc. “What is a strength-based approach?” (Incl. Activities and Examples), Positive Psychology: 2020

https://positivepsychology.com/strengths-based-interventions/#references

Here’s what we know about the human animal. We are big bags of tissues, swirling with chemicals and zinging with electrical signals. Not one bag is the same.
As a health professional, you may be focused on one set of tissues and maybe a few of the chemicals or electrical signals. Yet, the entire bag walked into your office as an inextricable set with genetically crafted tissues, dominant chemicals, and specified electrical signals.

Your office, gym or building is the petri dish in which that set will either thrive or flail. That means the environment you establish for each client will either drive your desired result or hinder it.

Back to your desk.

That stack of files off to the left may be in carbon-dated order, the six pens you love to use are all within easy reach, sprinkled around your array of brightly colored notepads and if you put even one of those pairs of glasses away you’d never be able to find any of them again.

That’s great if your next client will come in, pick up each of your family pictures and peruse it as they listen intently to you set the scene for each one. It’s fatal if your next client can barely lift their eyes from the turmoil of that flat surface while their mind desperately tries to make order from your chaos.

It’s not about judgment. It’s about individual biology and what it needs to feel safe.
Safety is where the body can relax, the mind can open and change can begin to stir.

And the tidiness of your desk is just the beginning.

Temperature, noise, (even the pitch of your voice), activity and atmosphere all come into play. The more of these biological boxes you can check off, the less energy your client expends fighting their environment, leaving more energy to focus on the specific protocols that will bring them results.

How do you know what your next client needs to feel safe?

Because it’s inherent in their biology and psychology, it is evident in the mannerisms that underpin their personality.

Let’s look at how this plays out.

We’ll start with your clients who have an easy smile, ready laugh and happily adapt to whatever you toss their way. Think party. To their biology, chaos is exciting, so thumping music, extraneous chatter, and plenty of action will bring them comfort. A busy park with lots of sunshine is their ideal space. Variety, connection and fun is their safe zone.

Then you have those clients who always bring a list of questions from their own research and hungrily gobble down every bit of information you extol. Once you satisfy their need to know, they follow your guidelines to a T. These people are highly sensitive to their surroundings, so dialing things down makes them feel safe. They do best if you adjust the thermostat to tropical, close the door to control any activity or noise that might leak in and yes, organize the chaos on your desk.

Of course, there are the ones who take ages to onboard, meeting you several times, gathering tidbits of knowledge like squirrels forage for acorns in the fall. They carefully consider every angle, all the needs of everyone around them and then, when all of the pieces of the puzzle fit, they become your client. To them, comfort is safety. This comfort comes from having the space and time to thoroughly explore. Like a long walk through the forest, they do best in a fresh, natural environment where there is room for their minds to expand. Set the temp to cool, turn on some nature sounds and settle in.

On the flip-side, there are those on a mission. They come with a set of firm ideas, always want more data and proof, but will charge through to the end if everything lines up. These people can cut through the chaos with their laser focus, but they will thrive on the respect of a door closed against distractions, the forethought of a clear, organized space and a Goldilocks climate that doesn’t distract from the goal. Logic, order and purpose equal safety to this person.

You may have some clients who rush in the door ready to go. They get itchy if conversation lasts past a quick hello. Action is where they find safety. Think of a friendly court side warm up. Loosely guided, chatty, with plenty of room for flowing movement and copious team spirit. Nothing too quiet, too structured or too cold.

Then there are those who volunteer everywhere, field phone calls from family and friends even during your sessions and always want to know about your life. These are the clients who will pick up every picture on your desk and want to hear the back story. Let them. Safety, for them, is in family ties (and you become part of the family). Adopt an open door policy; think living room chat. Turn back the thermostat, offer comfy places to sit (in case they bring loved ones) and leave plenty of time for side conversations and interruptions.

Clients are a complex mix of biological and psychological factors. The more you understand about the entire set of characteristics that make up the next person that walks through your door, the more effective your particular prescriptions and methods will be.

So, will your client fail to get a result if you don’t clean your desk?

Possibly.
But the bigger message here is that if you set up your petri dish to meet the needs of each client, you remove unnecessary stressors and promote the feeling of safety. A more relaxed client has more energy to focus on implementing your protocols to achieve their desired outcome.

If you are interested in getting more precise with every aspect of your client’s needs,  Find out more here.

You’re running down the field, dodging in and out of gaps that seem to open just as you approach. You’re in flow.
You’re standing on the stage in front of a rapt crowd and the perfect words just roll off your tongue. Also flow.
You’re powering through today’s checklist with superhuman speed, tasks just seemingly checking themselves off. Yep, flow again.
We’ve all been there once or twice. Maybe more, if we’re lucky.
Achieving that perfect synergy between mind and body feels so great that we work hard to get back there.
Therein lies the fallacy of flow.
Anything that requires hard work actually takes us further away from the state that we so crave.

True flow is a biologically natural condition

When we look closely at the contemporary definition of flow, we really mean one thing. Productivity. That culls the list of acceptable activities down to a mere handful including athletic, creative and career pursuits. Essentially, we stick flow in such a small box that it’s nearly impossible to achieve without concerted effort.

Now, let’s see what happens when we set flow free from that tiny box.
Biological flow is when you meet the needs of your dominant neurotransmitters and hormones. It is true that everyone on the planet has an array of neurotransmitters and hormones surging through their bodies all the time. However, it’s also true that every individual is born with a biological need for a higher baseline and consistent turnover of one, in particular. This is the one that speaks the loudest and requires the most attention.

A funny thing happens when we listen to our most prominent biological driver.

We discover that each dominant hormone or neurotransmitter has preferences. These loud, opinionated chemicals are also pushy. They will push you toward things they love and away from things they don’t. On the inside, it feels like unconscious preferences or aversions.
On the outside, it looks like you have:
Strengths: Stuff you excel at and stuff you struggle with.
Passions: Stuff that energizes you and stuff that feels like a grind.
People: Individuals and social settings that lift your energy and those that deplete it.
Diets: Foods that rev you up and foods that let you fall flat.
Exercise: Movement that delights you or exhausts you.
Environments: Surroundings that bathe you in pleasure and conditions that inundate you with misery
Timing: Morning or night, long or short, all the time or seldom; everything above has an ideal time attached to it.

When you look at the list above, it’s obvious that these mouthy, bossy molecules are your greatest advocate for everything in the world that engages your biology.

Flow, with this understanding, is when you feel like yourself.

True biological flow looks like this:

A Crusader thrives under the traditional definition of flow. They are happiest when they are knocking down goals and checking off lists in the pursuit of their passion. When you add in a regular rhythm of easily digested foods, endurance-based movement, a group of respected and respectful colleagues aligned with purpose, you’re approaching flow. Add to all of that environmental conditions that are streamlined, limit distractions and support long work hours and you have a recipe for complete biological alignment. 

An Activator thrives in motion, whether that is acute problem-solving, thinking on their feet or running down the field, variety and movement are key. Surrounded by spontaneous-loving people, staying well fueled with lots of small snacks and guarding against the cold and winds, this is Activator flow.

A Connector could be the one running down the field, finding those gaps. They thrive in teams, on and off the field. When they stay fueled with fun, flavorful foods and plenty of sunshine, enveloped in colorful spaces with plenty of opportunity to express themselves, they enjoy flow.

A Guardian thrives when all of the basics of food, shelter, finances and health are met for those they love. Built to protect, their bodies crave lifting heavy things and all day movement, but need to fuel up early in the day to keep going.

A Diplomat thrives on their own time, in their own space. When they feed their brains knowledge, their bodies lots of good veggies and their hearts deep connection, this is when they thrive. Add to that walks in nature, peaceful and beautiful surroundings and heavy things to lift. This is a Diplomat in flow.

A Sensor craves routines and rules with systems and processes for everything. One or two close friends will be privy to occasional deep discussions, but for the most part they prefer their own company. Their minds crave knowledge, need constant, easily accessible fuel to keep up with continuous thought and a bit of highly technical movement to keep things in flow.

Yes, you can power down that field, walk confidently onto the stage or passionately tackle those checklists and hit momentary bouts of flow. But when you tune out the voices that tell you to try harder and work more just to hit an acceptable level of productivity, you leave quiet space to listen to the guidance of your dominant biological driver.

When we tap into the true science of flow, we learn that when we stop striving to ‘get in the zone’, that’s when we achieve it. 

If you are looking to get in flow the biological way and help your clients do the same,  learn more here.

We laugh at the vision of a fish being tested to climb a tree, but do we really know what this translates to in our interactions with our clients?

As health professionals, we want our clients to keep coming back until they get results, but we need them to become self-reliant along the way. This means we must teach them in a way that the information will be absorbed and retained. Unlike the fish and tree scenario, when we speak to and train with a person’s individual biology, we feed the mind and body in the perfect way at the perfect time to ignite the spark of motivation and spread the glue of adherence. 

Nature vs Nurture

There is a popular idea that anyone can learn anything if we nurture this understanding to life using the correct format. Whether there are four, five, seven or more different learning styles, we tend to toss a bunch of them at a client to see what sticks. However, when we turn our focus from ourselves and zero in solely on the client and how they were created biologically, success increases exponentially. The question transforms from: “How do I teach this person?” to “Who is this person and what are they hungering to learn?”. 

For example, we may have the perfect dietary protocol for a client that all of the science proves would bring lasting positive results. We pull out our best visual aids, share our latest podcast, send them to a cooking class and buy them the hard copy as well as the audible version of the most engaging book on the market. Two months later their eating habits are identical to the day they walked into our office, therefore their original issue is two months worse. 

So, we put down our bevy of teaching aids and ask the question, “Who is this person sitting across from me and what does their biology hunger for?”.

This is where the HealthTypes come in handy. Say you have an Activator client, so you know that their biology hungers for action. They need to put tiny bits of information into immediate use. On their way out the door, you hand them a copy of a recipe, tell them you’re challenging a few clients to try it and whoever shoots you a selfie of them cooking first, gets a prize. The drive to win and the thrill of immediate positive feedback will spur them into the action they crave and get them one step closer to the results you both desire.

It’s simple, easy and effective. All you do to get them through the next two months and toward a better life overall is engage variations on a theme, because you also know that Activators love variety.

Is it Relevant?

The fish will never climb the tree, no matter how much you yell, cajole, assist or instruct. Tree climbing is simply not relevant to the fish. Likewise with your clients, offering the irrelevant information in precisely the correct fashion will still miss the mark. 

You love what you do or you wouldn’t devote your life to it. Chances are that the clients who walk through your door don’t care even a tiny fraction as much as you about your chosen profession. So that’s what you give them. Precisely and only the bit of your profession that will engage them. The question becomes, “What aspect of my expertise is relevant to this person?”

In this scenario, we are still looking at ‘who’ is in front of us.

Say it’s a fish and you are a personal trainer. You would take a look at the tree, then to the fish and then lead your fish to the pond. The goal is physical fitness of some sort and you are not going to accomplish that with the fish in the tree. Even if you are a monkey and tree climbing is what first sparked your desire to be a personal trainer. Tree climbing is not pertinent to the fish.

Because it’s not so easy to sort the fish from the monkeys in the gym setting, that’s where the HealthTypes come in handy. Say your fish is a Guardian. You are not going to lead them to the newest, shiniest piece of equipment and tell them to have a play with it while you share the scientific studies that lead to its invention. (You will save that for your Crusader client.) You will toss some weight on the sled, ask about their family and walk beside them while they go for their first 20 yards. 

Whether it’s nature vs nurture or pure relevance, the essence is the same. 

Adherence leads to success. The biggest aspect of adherence is delivering the perfect amount of info in the perfect way at the perfect time. The only way to do this is to pull back from our desire to ‘teach to them’ and to instead engage their biology. Information that is naturally learned is joyful, bolsters self-worth and sparks self-determination. All of these lead to the lasting results we crave.

To learn more about the HealthTypes and how to apply precision methods and technology solutions to your service offering, join us for our Level 1 Course.