Circadian Rhythm.   Biological Rhythm.    Body Clocks.

We’ve heard the words. We might use them in casual conversation. We might even preach to our clients the importance of them. But if put on the spot, would we be able to accurately and specifically define them? How about effectively adding them into a program or workup for our patients or clients?

All of those words and more stem from the overarching area of Chronobiology.

Would it surprise you to learn that you could supercharge your client’s results just by sprinkling in a bit of timing know-how?

Let’s take a look:

Chronobiology is a multidisciplinary field of study where scientists research the rhythms of living organisms. Oddly, prior to the last few decades, much of the work revolved around plants. Since it branched out to animals, and finally humans, our understanding of the effects of the physical, solar, lunar and environmental cycles has skyrocketed. 

Here’s the rundown.

As humans, we have a circadian master clock which runs on a 24 hour cycle based on light and dark information. This clock resets when sunlight hits the eye. That’s why blue light limitation has become so popular for maintaining our sleep cycles, and thus, our better health. 

So, we have this master clock which is a group of cells called the suprachiasmatic nucleus (SCN) housed in the hypothalamus of the brain. As it goes, when we name something the “master”, it usually follows that there are other pieces of the puzzle which are less masterful. This is no different with our body clocks

These “less-masterful” entities are called peripheral clocks and reside in every tissue in the body. They oversee things like insulin release, fat storage, energy production and body temperature. Many of them both receive as well as send messages back to the SCN. All of them interact with our behaviors and the environment around us such as food intake, physical movement and body temperature. Among other things, they wake us up, send us to sleep, make us grow, tell our bodies to recover, assist movement, and help us digest.

Why do we care?

Okay, we’re talking clocks, right? 

Lots of clocks. 

Imagine an entire shop filled with hundreds of clocks. When they tick along in sync with each other under the direction of the master clock, the shop is filled with a melodious tick-tock song. When one or two get behind, it’s distracting to the ear. Add in a few more and the cacophony will send you running out the door. 

In our bodies this chaos is called circadian desynchrony (CD). Obviously, this is not a desirable state of being in a body that strives for homeostasis, balance and harmony.

Let’s talk about you…

Whether you realize it or not, you probably use chronobiology every day. Think about any client you have. When they first walked through your door, you noticed many things in an instant including their age and what they were wearing.

Their age told you of their journey through the years. (Circannual rhythm.) 

Clothing (and a glance out the window) told you of the season. Both of these fall in the category of chronobiology called infradian rhythms which have a cycle of more than 24 hours (monthly biannually or yearly) 

You invite them to sit down and you discover a bit more. You might ask about their eating habits, energy levels and what kind of work and exercise they do. From those things you know their rhythms of digestion, hormone release, productivity/focus, and energy production.

These are a second aspect of chronobiology called Ultradian cycles or things that happen multiple times in a 24 hour period. 

And lastly you might ask about their sleep and wake cycles. These bring us back to that 24 hour circadian rhythm and the all-important master clock.

Here’s what you might be missing:

Still thinking of that client…

What might not be outwardly apparent is that most people on the planet since the invention of the lightbulb are desynchronized with their master clock due to artificial light. Add to that a few irregular meal times, some weird sleep patterns and even an air conditioner over their desk at work and their internal clock shop sounds like a 5th grade orchestra warming up. Not only does the noise make you want to run for the hills, desynchronization has been correlated to everything from metabolic disease to neurological disorders to cancer. 

What can you do about it?

Meet the givers of time: …light…food…exercise

Okay, we’ve established that timing is everything. We have the master clock that sets the rhythm based on light. Then we have our peripheral clocks that listen to the master clock, but they also take cues from our behavior; how we eat and exercise. 

Back to our clock shop.

The tissues involved in digestion (stomach, endocrine, gut, etc.) have an optimal operating rhythm that is in sync with the master clock. When an individual eats at those specific times, the digestive system is ready to work and everything is primed for performance. Digestion is super efficient, delivery of nutrients to tissues is optimal, energy production is peak.

The result is a bevy of clocks in sync which is a beautiful thing!

But say, we skip meals and have midnight snacks. Skipping meals tells the body a story of scarcity (not a great thing unless you want to pack on the pounds). Then, that doughnut at midnight sets off a series of events. Not only is the digestive system not primed for food, but the alarms go off and the tissues report back to the master clock that it’s daytime. The master clock, getting its information from the eye says, “Nope.”. Suddenly our clocks are out of sync. 

Same goes with exercise.

Studies show that if you exercise out of sync with your natural rhythm, it actually has adverse effects like increased insulin resistance, decreased focus and coordination leading to higher possibilities of injury and even delayed melatonin release.

But how do you line up those clocks?

Here’s where true personalization comes in:

As a health professional, you already recognize that every client is an individual with different histories, present habits and future goals. What the study of chronobiology adds is that each person is endowed with a unique set of rhythms.  Their clocks tick in a completely personal way. Therefore, synchrony creates a distinctive song in each body. 

What does this mean?

Every person has certain times in the day where they perform mental tasks better or are more ready to move or digest. Add to that the times of day when they most need to socialize or be in nature or rest and the possibilities for pinpointing the precise intervention for that specific person unfold. When you understand the chronobiology of a client, you get a glimpse into the timing of their hormone release. Then, you can synchronize specific activities with the correct hormone release for that task and BAM! Success is simple!

Let’s get specific:

Say your client’s cortisol peaks super fast in the morning and their body temp is up super quick after rising. Essentially, they are ready for action. If you recommend exercise, hard mental tasks and complex productivity steps early in the day, they will ride the wave of their hormones, thus working with their natural rhythms.

Another client’s melatonin sticks around a bit longer in the morning, pushing that cortisol peak later in the day. These things, along with a natural drop in insulin sensitivity and greater cardiovascular efficiency in the afternoon, prime them for a trip to the gym later in the day.

And this is just the beginning. There are as many configurations as there are hormones in the body and people who walk in the door of your practice. 

But the same caveat applies: 

When your program harnesses the power of clocks ticking in sync, your clients feel strong, strive toward their goals with ease, enjoy life more and stick to it. They excel…and all things improve.

A final note:

Our desire is to create the perfect plan for each client to achieve their desired results in the shortest amount of time possible with the least effort expended. That is true efficiency. Adding the chronobiological component into our already effective programs takes our client/practitioner success to the next level. And who doesn’t want to do that?

To learn how to apply precision methods and technology solutions to your service offering and effectively add chronobiology and more to your practice, check out our Level 1 Course for Health Professionals.

References

Circadian disruption and human health: A bidirectional relationship – PMC (nih.gov) 

Abbott SM, Malkani RG, Zee PC. Circadian disruption and human health: A bidirectional relationship. Eur J Neurosci. 2020;51(1):567-583. doi:10.1111/ejn.14298

Article with tons of notations on studies of circadian desynchrony 

The suprachiasmatic nucleus controls the circadian rhythm of heart rate via the sympathetic nervous system – PubMed (nih.gov)

Warren WS, Champney TH, Cassone VM. The suprachiasmatic nucleus controls the circadian rhythm of heart rate via the sympathetic nervous system. Physiol Behav. 1994 Jun;55(6):1091-9. doi: 10.1016/0031-9384(94)90392-1. PMID: 8047576.

https://www.pnas.org/doi/full/10.1073/pnas.1006749107

Christian Cajochen, Jakob Weber, Alejandro F. Estrada,Kumpei Kobayashi,Virginie Gabel,

Circadian and homeostatic sleep-wake regulation of secretory immunoglobulin A (sIgA): Effects of environmental light and recovery sleep, Brain, Behavior, & Immunity – Health, 19, (100394), (2022).

https://doi.org/10.1016/j.bbih.2021.100394

Impact of the human circadian system, exercise, and their interaction on cardiovascular function

Circadian rhythm disruption and mental health – PMC (nih.gov)

Walker WH 2nd, Walton JC, DeVries AC, Nelson RJ. Circadian rhythm disruption and mental health. Transl Psychiatry. 2020;10(1):28. Published 2020 Jan 23. doi:10.1038/s41398-020-0694-0

https://www.sciencedirect.com/science/article/abs/pii/S0306452210011103?via%3Dihub

1. Shuboni, L. Yan,

Nighttime dim light exposure alters the responses of the circadian system,

Neuroscience,Volume 170, Issue 4,2010, Pages 1172-1178,  ISSN 0306-4522,

https://doi.org/10.1016/j.neuroscience.2010.08.009.

https://academic.oup.com/jcem/article-abstract/106/3/e1373/5922806?redirectedFrom=fulltext&login=false

Leilah K Grant, Charles A Czeisler, Steven W Lockley, Shadab A Rahman, Time-of-day and Meal Size Effects on Clinical Lipid Markers, The Journal of Clinical Endocrinology & Metabolism, Volume 106, Issue 3, March 2021, Pages e1373–e1379, 

Time-of-day and Meal Size Effects on Clinical Lipid Markers 

https://diabetesjournals.org/care/article/40/11/1573/36945/Influences-of-Breakfast-on-Clock-Gene-Expression

Daniela Jakubowicz, Julio Wainstein, Zohar Landau, Itamar Raz, Bo Ahren, Nava Chapnik, Tali Ganz, Miriam Menaged, Maayan Barnea, Yosefa Bar-Dayan, Oren Froy; Influences of Breakfast on Clock Gene Expression and Postprandial Glycemia in Healthy Individuals and Individuals With Diabetes: A Randomized Clinical Trial. Diabetes Care 1 November 2017; 40 (11): 1573–1579.

https://journals.physiology.org/doi/full/10.1152/ajpregu.00355.2002

Exercise elicits phase shifts and acute alterations of melatonin that vary with circadian phase

Orfeu M. Buxton, Calvin W. Lee, Mireille L’Hermite-Balériaux, Fred W. Turek, and Eve Van Cauter

American Journal of Physiology-Regulatory, Integrative and Comparative Physiology 2003 284:3, R714-R724   

https://www.mdpi.com/1422-0067/20/7/1597/htm

Maury, E. Off the Clock: From Circadian Disruption to Metabolic Disease. Int. J. Mol. Sci. 2019, 20, 1597. https://doi.org/10.3390/ijms20071597

 Circadian rhythms and athletic performance : Medicine & Science in Sports & Exercise (lww.com)

WINGET, CHARLES M.; DEROSHIA, CHARLES W.; HOLLEY, DANIEL C. Circadian rhythms and athletic performance, Medicine & Science in Sports & Exercise: October 1985 – Volume 17 – Issue 5 – p 498-516

RELATIONSHIP OF ENDOGENOUS CIRCADIAN MELATONIN AND TEMPERATURE RHYTHMS TO SELF-REPORTED PREFERENCE FOR MORNING OR EVENING ACTIVITY IN YOUNG AND OLDER PEOPLE – PMC (nih.gov)

Duffy JF, Dijk DJ, Hall EF, Czeisler CA. Relationship of endogenous circadian melatonin and temperature rhythms to self-reported preference for morning or evening activity in young and older people. J Investig Med. 1999;47(3):141-150.

https://www.frontiersin.org/articles/10.3389/fendo.2018.00219/full

Lin Hui-Hsien, Farkas Michelle E.Altered Circadian Rhythms and Breast Cancer: From the Human to the Molecular Level  

Frontiers in Endocrinology VOLUME=9   2018  10.3389/fendo.2018.00219   ISSN=1664-2392 

Pick up your pen. Put it down.

Within seconds, in that simple act, your body and mind will have engaged in an intricate dance that is different from any other human on the planet.  

Now take a look at the next name on your schedule. 

Whatever corner of the health industry you commandeer, you will have some fitness protocol in place for this client. Whether it’s a “do more exercise” suggestion or a detailed exercise prescription, you wouldn’t dream of letting that client go without at least mentioning their activity level. 

Why is it, then, that we don’t give a nod to the elephant in the room: the cognitive and emotional aspects of movement?

Maybe you do. 

Maybe you already know that the next client up has a unique mental framework that influences your engagement with them, the intervention strategies you put in place, and ultimately, the outcomes they will get from any fitness plan.

If not, I invite you to take the next few moments to dive into the nexus between the brain and the body. The brain plays a pivotal role in how the body perceives and responds to exercise. So when we set our clients up to train with their mind in mind, we are tailoring the fitness paradigm to resonate with the individual’s needs and predispositions, enhancing both their experience and results.

Here’s what I mean: 

Just like the wealth of information that zinged through your nervous system in that instant you picked up your pen, your client comes pre-programmed with their own neural pathways for each movement. Add to that their own internal narrative, motivations, and challenges and you have an entire spreadsheet full of data to process for one person. 

That’s why we break them down into scientifically-backed HealthTypes™ with biologically-driven tendencies, guided largely by their cognitive processing and emotional needs.

Let’s take a closer look:

Crusaders: The Motivated Minds

Crusaders possess an internal drive toward a chosen mission that fuels their motivation for physical activity and everything else. The brain’s frontal lobe plays a pivotal role in how exercise is perceived and processed. They prefer structured approaches like progressive overload, which aligns with the brain’s affinity for sequential processing.  As their health professional, your role is to tap into their intrinsic motivation by knowing their ‘why’, then providing clear goals and structured plans to keep them focused and driven.

Guardians: The Steady Minds

Guardians require a compelling reason to engage in and sustain physical activity as well as a supportive environment and guidance to stay on track. Their perception of exercise is influenced by a longer memory of pain. They are externally focused and motivated to do things for others which keeps them busy, so they require a sense of having enough time to successfully complete their routine.  They feel stronger at the end of hard work, so long workouts with ample time for each session and plenty of external support work best for them. Your job is to provide dedicated accountability to get them moving and keep them moving for long enough to create change in the body, helping them override their internal resistance and encouraging persistence through challenge.

Activators: The Instinctual Minds

Activators are ready to go. Their bodies crave movement and their brains are sparked by unpredictability, chaos and challenge. They prefer to dive into exercise (and all of life) without extensive planning or explanation. As their health professional, your role is to provide a flexible plan and challenge them to jump into action. Incorporating unpredictable elements into their fitness protocols satisfies their craving for novelty and intensity, engaging the brain and body equally, thus fostering positive outcomes.

Diplomats: The Thoughtful Minds

Diplomats tend to spend a lot of time in their heads, analyzing and planning their moves which can hinder their willingness to engage in physical activity. Anything the mind perceives as “hard” or uncomfortable will demotivate them further. The key to mobilizing these individuals lies in simplifying the decision-making process and ensuring that exercise feels manageable both in timing and execution. As their health professional, providing clear instructions and a distinct pathway out of the brain and into the body will encourage them to transition from thought to action smoothly, thus streamlining their way to success.

Sensors: The Balanced Minds

Sensors are attuned to the concept of alignment and harmony between the mind and body because that takes the least physical effort. They are sensitive to environmental factors that can trigger physical tension, such as noise or temperature extremes. Facilitating exercises in calming settings that promote a sense of safety and relaxation can help engage the parasympathetic nervous system, release the tension and drop them from the mind into the body. Your job as their health professional is to encourage movement that feels natural and effortless while promoting mind-body connection in warm, quiet surroundings, thus enhancing their overall exercise experience and adherence to your protocol.

Connectors: The Social Minds

Connectors thrive in environments that promote camaraderie and acceptance. Activities that feel aggressive or isolating can be counterproductive, dampening their motivation. As their health professional, encourage them to embrace the community aspect of fitness and celebrate their achievements alongside others. They will love the variety, interaction and fun which will keep them moving and engaging your services.

Now, pick up your pen. 

Put it down.

Did you notice anything different? Maybe a micro-action that you acknowledge as being completely unique to you? 

Training with the Mind in mind is more than just a fun thing to say.

In fact, I hope the catchy phrase will stick in your brain and at least make you wonder: What if you tailored your approach with your next client to align with their psychological predispositions and cognitive style? 

What would your success-rate look like?

How about your client-retention?

The mind-body connection is a powerful tool that, when harnessed fully, enhances the effectiveness of exercise interventions and significantly improves client engagement and satisfaction which garners more positive outcomes across the board.

Are you ready to get precise with your clients? It’s simple. To learn how to apply precision methods and technology solutions to your service offering check out our Level 1 Course for Health Professionals

Life is busy. 

You get one hour a couple times a week or a month with your client. You want to educate them, inspire them, facilitate behavior change, and most of all, keep them coming back because you get them results!

No wonder that single hour (and the weeks and months and years) pass in a blur.

Now more than ever, it pays to be precise. 

Luckily, the information age has us covered.

As health professionals, we have access to more information, a broader range of research, and more technology than ever before. 

But we seem to have less and less of the biggest factor: Time.

How do we sift and sort through thousands of articles, research papers and reviews of technology to find the precise plan for the person in front of us? Especially when that person will change in an hour?

Luckily, you are well-versed in your industry juggling act and have perfected your technique.

Wouldn’t it be great to step-up your game while freeing up your time?

That’s where precision health comes into play.

Think of the next client on your schedule.

Now imagine that client was your best friend. (Maybe they are! Lucky you!) Chances are you would know whether to hit the floor immediately or grab a cup of coffee and settle in for a chat first. You would automatically alter the pitch, cadence and flow of your voice to match the way they hear you best. You would know which way to adjust the thermostat for their comfort. You might pull up that article you read or share a motivational post to set the tone for your session.

Basically? You would be miles ahead of the game, working to accommodate exactly what they need from you to optimize your time together. 

Welcome to precision health!

Precision health lets you know your client on a deeper level even when it is their first time in your consultation room.  

What does that mean?

Let’s take a look at  movement. From heavy weight lifting and marathons to a simple walk in the park, we know moving the human body is essential to good health.

The question is, how do we get people to move?

That involves a few steps.

You want to educate your clients to get them to take action, right?

Some clients need facts, figures, statistics and details dumped on them text-book style, while if you did that to another client, they would suffocate under the weight. Some won’t hear you unless you get them started on the treadmill first. Others won’t hear you if you don’t close the door and put on ambient noise. Some want rapid-fire, others want to hear about your family first. 

Once you get your clients moving, now you want them to keep going.

Some clients want to send you selfies twenty times a day just for your thumbs up reply, others adopt the don’t-call-me-I’ll-call-you method. Some need to see the big picture, know precisely where your work together fits, and track their progress every step. Some need a friend, or a bevy of them just to walk in the door. Some need three-weeks notice if you’re going to change their plan, while others expect something new each time. You know that exact line between too much challenge and not enough. 

Once you have them moving and have that momentum, you need the results to follow. 

This is where all your experience and skills coalesce. This is where you’ve pinpointed the goal, charted your course and made those crucial adjustments to ensure success. By far, this is where the majority of your time is eaten up. This is where knowing your client on a biological, psychological and physiological level saves you time and effort. 

Gone is the guesswork. 

You know when your client works out in the morning, whether they will have all-day energy or be more insulin resistant. 

You know if your client is more likely to put on muscle or lose precious muscle during endurance training. You know whether lifting heavy weights overhead is essential or possibly detrimental to their physical body. 

You know precisely how to use exercise to recover sleep cycles. 

This is all knowledge that you gather over time, assuming your clients stick with you long enough. 

How efficient could you be if you had it instantly?

How much time would it save you?

Precision fitness is fitness for the future. The melding together of time-tested science, practical application and cutting-edge technology culminates in efficiency and effectiveness for both you and your clients. It’s an easy way to expand your client base, maximize your results and have more time on your hands.

And who doesn’t need more time?

Learn more today.

References:

https://academic.oup.com/jcem/article/104/11/5217/5519298

Saeed Reza Toghi-Eshghi, Jane E Yardley, Morning (Fasting) vs Afternoon Resistance Exercise in Individuals With Type 1 Diabetes: A Randomized Crossover Study, The Journal of Clinical Endocrinology & Metabolism, Volume 104, Issue 11, November 2019, Pages 5217–5224, https://doi.org/10.1210/jc.2018-02384

https://www.researchgate.net/publication/230749137_The_effect_of_load_on_biomechanics_during_an_overhead_lift_in_the_WorkHab_Functional_Capacity_Evaluation

Allen, Jaclyn & James, Carole & Snodgrass, Suzanne. (2012). The effect of load on biomechanics during an overhead lift in the WorkHab Functional Capacity Evaluation. Work (Reading, Mass.). 43. 10.3233/WOR-2012-1386. 

https://journals.physiology.org/doi/full/10.1152/ajpregu.00355.2002

Exercise elicits phase shifts and acute alterations of melatonin that vary with circadian phase

Orfeu M. Buxton, Calvin W. Lee, Mireille L’Hermite-Balériaux, Fred W. Turek, and Eve Van Cauter

American Journal of Physiology-Regulatory, Integrative and Comparative Physiology 2003 284:3, R714-R724   

Welcome to the New Year!

You’re rested, fueled and organized. 

You’re well-versed in the natural life cycle of the health industry.

That’s why you’re fully expecting January to go like this: 

Inspired by the chance at a fresh start and brimming with optimistic goals, your clients flock in, fill your calendar and fulfil your wildest dreams with their natural energy and enthusiasm. They’re going to join your HIIT class, wrangle those unwanted thoughts or bade sugar a final farewell as they embark on that path toward the healthier version of themselves.  

Until life happens.

Somewhere not too far down that path their attention suddenly diverts, momentum wanes and gusto gets lost. 

This is what you’ve prepped for. 

Here’s where you shine!

You’re ready to be their guide through the darkest forests, not just the brightest fields. 

What if this year you broke the cycle?

And what if it was super simple?

You can! 

And it is!

And it goes like this:

With a basic understanding of the biological and psychological differences in your clients, you’ll help them easily ride that New Year’s high all year long. Behavior change is not just about what you put on your plate or keeping a sunny outlook, it involves a complex set of mental, emotional and physical elements.

Therefore, when you speak to a client’s intrinsic nature, you won’t be harping endlessly about how often they hit the gym, instead you will be guiding them through a tailored journey transforming their resolutions into sustainable habits.

Clients come in all configurations. The first layer of understanding their unique biological and psychological characteristics comes by taking a peek through our HealthType ™ lens.

Supporting your Systematic Sensor

Sensors thrive on organization and efficiency, applying these traits to everything they encounter, including their daily habits. For Sensors, the key to longevity in resolutions lies in specifics, details, and rules. To support Sensors, incorporate your health recommendations into a simple, structured plan with clear guidelines complete with all the data to back it up. Once they check all your facts, they will adopt your program into their life and keep going. Be sure to follow-up with any additional science or statistics you find along the way that support your program. This will keep the momentum strong month after month.

Supporting the depth of your Diplomat

Diplomats seek thoroughness in all aspects of life, from relationships to career to food-related ideals. They don’t settle for superficial approaches to anything. For Diplomats, diving deep into their goals is essential and taking the time to understand, plan and implement processes will ensure success. When working with Diplomat clients, focus on gradual, meaningful changes backed by plenty of information and reflection including the impact their choices will have on others. Taking things slowly, methodically and completely will see them to success.

Guiding your Guardian

Guardians are the world’s nurturers. They are always ready to lend a hand, offer you their shoulder or envelop you in a hug. Their strong, caring nature literally is their strength but it’s also where things can get tricky. Their approach to food, mindset and other personal goals are often entwined with their desire to care for others. When things get hectic for those around them, they will lose focus on themselves. The key here is to involve those they love. Getting buy-in from their loved ones will set a super strong foundation for whatever protocol you recommend. As will continuously reinforcing the connection between good self-care and their ability to take care of others. Set up a stable framework around your Guardian and you’ll support them to a year of success. 

Completing the Loop with Your Connector 

Connectors effortlessly bridge gaps between ideas, people, and places. Their ability to make connections is their superpower and the key to their success. Your job is to connect your program seamlessly into their lifestyle by helping them see how it joins them up to new people, leads them to new places and links back to concepts and activities that excite them. They will be heavily influenced by what surrounds them, so new choices will be easy if they meet up with others in places that support the new habits. 

Meeting Your Activator in Motion

Activators are the epitome of energy in motion. They are naturally drawn to physical activities and thrive in environments where variety and dynamism are key. For Activators, the path to achieving their goals is through movement. A sedentary lifestyle is counterproductive for them. Even getting them to sit still while you explain a new tactic is less effective than shooting a few directives at them, letting them try it out and having a brief follow up. Your job is to keep them on the move by matching their dynamism with fun facts, interesting challenges and copious choices. Don’t let things get dull and you’ll have your Activator hooked on your program and knocking down those goals all 52 weeks.

Getting Purposeful with Your Crusader 

Crusaders are inherently motivated and driven by a sense of purpose. They may take calls during your sessions, constantly be rushing to or from work and may challenge anything new you present. They may seem like work-a-holics, but actually work is their happy place and should be at the forefront of their life. This is the key to any habit change. Clarity, confidence and avoiding anything that might slow them down is your job. When working with Crusaders, it’s essential to help them align their food choices, mindset, fitness and any other part of your protocol with their broader life goals. Encourage them to see how healthy choices will enhance their ability to achieve their ambitions and you’ll find them knocking down barriers and charging toward finish lines all year long.

And You Feel Great!

As a health professional, you endeavor to inspire, as well as inform each client, supporting them into their new way of life and beyond. When you speak directly to your client’s biology, you provide tailored support that empowers them to embark on a journey that’s not just about changing habits, but transforming how they relate to their health. You move beyond the surface-level and delve into the heart of what makes each client unique, addressing their intrinsic motivations and challenges. 

This approach easily takes the stereotypical New Year’s resolutions and turns them into a meaningful, sustainable new lifestyle that feels natural and empowering. 

Let this be a year where you break that traditional cycle! Celebrate yourself all year long when your clients arrive at each session with the same verve and drive as they do right after the New Year!

Are you ready to get precise with your clients? It’s simple. To learn how to apply precision methods and technology solutions to your service offering check out our Level 1 Course for Health Professionals

Let’s face it, your clients choose you because they are unhappy. Happy people’s pain points are just little dots on the map. They will scroll right past your best laid-out, most provocative social media because they just don’t don’t see it.

Your clients come to you because those pain points you describe in exquisite detail are giant, red pin-drops that read YOU ARE HERE.

They are unhappy with some aspect of themselves that they hope you can help them change. 

And you can. ‘

You are outstanding in your niche and no one does what you do in the way you do it. 

You can’t wait to dive in, but if you take a step back you won’t regret it.

Whether your magic potion is nutrition, fitness, mindset, or an alchemical mix of all three and then some, you’ll support each client more effectively if you make them happy first. 

Why do the basics, when there’s a faster way to get better results that last?

You don’t lead your industry because you do the same things that everyone else does in the same way that they do them.

So why not try something even more left-field?

Instead of latching onto their most hurtful pain point and crafting a path to dissolve it, take a breath, look them in the eye and turn that pain point into a strength. Shift their perspective to see that ugly, awful, hurtful thing in a new, positive light.

What? If they’re happy, then they’ll walk out. 

Contrary to popular belief, (and even what I said at the outset), life actually plays out the opposite of that.

Let’s paint a picture.

Your next client walks in the door because they hate their reflection in the mirror and they’re ready to toss out every bit of their wardrobe because it has all shrunk. 

They are unhappy. 

Your mind will instantly whir with the perfect exercise prescription, the ideal detox, that blood panel that no other health professional thought to order. If they follow your protocols you know they will get results.

Don’t act just yet.

Pause and consider the positives.

Here is where it gets personal:

You must consider the specific upsides to this individual’s particular struggle with the pain point of your expertise; make it personal to the biology, psychology and personality in front of you. The more precise you are, the more profound this technique will be.

Let’s break it down.

Your client is heavyset, has struggled with weight issues all their life to yo-yo style outcomes. They are busy taking care of everyone else’s needs and forget to meet their own. They want you to help them shuck those unwanted pounds and fully expect you to do that through beration and deprivation.

What if, instead, you pointed out that what they see reflected in the mirror is, indeed, their greatest strength? While mainstream society praises the stick-figure, no one talks about the obvious disadvantages. Imagine a skinny person trying to carry six suitcases through the airport. 

Then add some structural heft and muscle. Suddenly you have someone who can not only cart the suitcases with grace, but herd three kids at the same time. You have to be structurally sound to carry other people’s burdens. 

This client sitting across from you naturally does so with ease. 

Chances are, no one has ever pointed this out to them. 

On the flipside, what if your client is that skinny person? Legs and arms sport an unsatisfying amount of muscle, but their last three months of meals seem to have congregated at their waistline. Work is life for them, which means nutrients enter their body at odd hours and in shocking forms.

They expect you to tell them to work less, lift heavier stuff and stop eating junk.

Instead, you point out that their focus on work is admirable and the fat stores are the body’s way of making sure they can fuel their brain to do the big work. Get them talking about why their work is of utmost importance and how they are changing the world.

When was the last time a health professional cared about their mission? 

Um, exactly never.  

It works

This works with any dissatisfaction you can imagine: lack of energy, brain fog, short temper as well as loss of job, relationship, or physical prowess. It doesn’t matter what pain points you are passionate about resolving, nor what ground-breaking, results-garnering method you have developed. Despite the magnitude of your expertise and how elite you are in your niche, tackling your client’s happiness first will catapult you to the next level. 

This approach will be as effective with the next client that walks in your door regardless of the number of times you’ve seen them, or how much they have progressed previously. You can start anywhere with any client and facilitate a positive shift. 

But why does it work?

When we take a moment to appreciate the strengths of the person before us, we help them see their unique perfection in that moment. We’re not selling them on the idea of how great they will be once we help them (our marketing did this). We’re selling them on their individual greatness now. This ticks two boxes related to Albert Bandura’s self-efficacy theory: Mastery Experiences and Verbal Persuasion. 

Mastery Experiences are about identifying and compiling past successes. With your stout client, helping them recognize the strength in their underlying body structure sets the foundation to build on that strength in ways that will optimize it, not try to make it something it will never be. They are much more likely to feel capable of making their body stronger and healthier than what they have failed at in the past: making it lanky. 

Verbal Persuasion is what the coaching and personal training industry are built on, spurring someone into action through motivational and encouraging words. Your belief in their ability to complete the steps to achieve the goal helps them see it is possible. You do this naturally and probably even add in some case studies of others who have built on their strengths to achieve their desired outcome which takes us into a third of Bandura’s four sources of self-efficacy: Vicarious Experiences. 

Studies show that self-efficacy correlates positively with happiness. In short, leading with your client’s strengths instead of zeroing in on the weaknesses, increases their belief in their ability to affect change in their life which, among other things, makes them happy. 

Happy people do life differently. They are open to new ideas, attack things with more energy, make better choices, and surround themselves with better influencers. Anything that you suggest once you’ve helped them increase their happiness quotient, will be better received, followed more closely and lead to lasting change.

So, why is their happiness your job?

Even if they have a smile brighter than the sun and a list of achievements longer than yours, they walked into your office because they are unhappy. They think losing those stubborn pounds, being strong enough to lift their kids, bending over without back pain, rediscovering love with their life partner or fixing chronic gut issues will reignite the joy they’re missing. 

When you do this in the opening minutes of your session, everything you do after that feels like dancing through a field of flowers.

Are you ready to get precise with your clients? It’s simple. To learn how to apply precision methods and technology solutions to your service offering check out our, Level 1 Course for Health Professionals.

References

10. L. L. N. Shilpa and R. Prasad, “Self efficacy, perceived stress and happiness among students,” 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI), Udupi, India, 2017, pp. 2105-2109, doi: 10.1109/ICACCI.2017.8126156.

https://ieeexplore.ieee.org/document/8126156

O’Brien, K. M. (2003). Measuring career self-efficacy: Promoting confidence and happiness at work. In S. J. Lopez & C. R. Snyder (Eds.), Positive psychological assessment: A handbook of models and measures (pp. 109–126). American Psychological Association. https://doi.org/10.1037/10612-007

Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215. https://doi.org/10.1037/0033-295X.84.2.191

Yolande van Zyl & Manilall Dhurup (2018) Self-efficacy and its relationship with satisfaction with life and happiness among university students, Journal of Psychology in Africa, 28:5, 389-393, DOI: 10.1080/14330237.2018.1528760

Driver, M. (2011). Coaching positively: Lessons for coaches from positive psychology. Open University Press.

Erika Stoerkel, M, Sc. “What is a strength-based approach?” (Incl. Activities and Examples), Positive Psychology: 2020

https://positivepsychology.com/strengths-based-interventions/#references

We laugh at the vision of a fish being tested to climb a tree, but do we really know what this translates to in our interactions with our clients?

As health professionals, we want our clients to keep coming back until they get results, but we need them to become self-reliant along the way. This means we must teach them in a way that the information will be absorbed and retained. Unlike the fish and tree scenario, when we speak to and train with a person’s individual biology, we feed the mind and body in the perfect way at the perfect time to ignite the spark of motivation and spread the glue of adherence. 

Nature vs Nurture

There is a popular idea that anyone can learn anything if we nurture this understanding to life using the correct format. Whether there are four, five, seven or more different learning styles, we tend to toss a bunch of them at a client to see what sticks. However, when we turn our focus from ourselves and zero in solely on the client and how they were created biologically, success increases exponentially. The question transforms from: “How do I teach this person?” to “Who is this person and what are they hungering to learn?”. 

For example, we may have the perfect dietary protocol for a client that all of the science proves would bring lasting positive results. We pull out our best visual aids, share our latest podcast, send them to a cooking class and buy them the hard copy as well as the audible version of the most engaging book on the market. Two months later their eating habits are identical to the day they walked into our office, therefore their original issue is two months worse. 

So, we put down our bevy of teaching aids and ask the question, “Who is this person sitting across from me and what does their biology hunger for?”.

This is where the HealthTypes come in handy. Say you have an Activator client, so you know that their biology hungers for action. They need to put tiny bits of information into immediate use. On their way out the door, you hand them a copy of a recipe, tell them you’re challenging a few clients to try it and whoever shoots you a selfie of them cooking first, gets a prize. The drive to win and the thrill of immediate positive feedback will spur them into the action they crave and get them one step closer to the results you both desire.

It’s simple, easy and effective. All you do to get them through the next two months and toward a better life overall is engage variations on a theme, because you also know that Activators love variety.

Is it Relevant?

The fish will never climb the tree, no matter how much you yell, cajole, assist or instruct. Tree climbing is simply not relevant to the fish. Likewise with your clients, offering the irrelevant information in precisely the correct fashion will still miss the mark. 

You love what you do or you wouldn’t devote your life to it. Chances are that the clients who walk through your door don’t care even a tiny fraction as much as you about your chosen profession. So that’s what you give them. Precisely and only the bit of your profession that will engage them. The question becomes, “What aspect of my expertise is relevant to this person?”

In this scenario, we are still looking at ‘who’ is in front of us.

Say it’s a fish and you are a personal trainer. You would take a look at the tree, then to the fish and then lead your fish to the pond. The goal is physical fitness of some sort and you are not going to accomplish that with the fish in the tree. Even if you are a monkey and tree climbing is what first sparked your desire to be a personal trainer. Tree climbing is not pertinent to the fish.

Because it’s not so easy to sort the fish from the monkeys in the gym setting, that’s where the HealthTypes come in handy. Say your fish is a Guardian. You are not going to lead them to the newest, shiniest piece of equipment and tell them to have a play with it while you share the scientific studies that lead to its invention. (You will save that for your Crusader client.) You will toss some weight on the sled, ask about their family and walk beside them while they go for their first 20 yards. 

Whether it’s nature vs nurture or pure relevance, the essence is the same. 

Adherence leads to success. The biggest aspect of adherence is delivering the perfect amount of info in the perfect way at the perfect time. The only way to do this is to pull back from our desire to ‘teach to them’ and to instead engage their biology. Information that is naturally learned is joyful, bolsters self-worth and sparks self-determination. All of these lead to the lasting results we crave.

To learn more about the HealthTypes and how to apply precision methods and technology solutions to your service offering, join us for our Level 1 Course. 

From alert to tired, clear to foggy, motivated to sluggish. The function and behaviour of your mind is a clear and ever-present indicator of your body’s response to the world around you, but in these cases in particular your food. The foods you consume directly and indirectly change the function of your brain, which can influence how you work, perceive people around you, your patience and general resilience.

Not eating enough of the right things can create deficiencies which alter critical pathways needed for sharp thinking in your brain. Inadequate macros can leave your brain tissue on empty (carbs), unable to repair (essential fatty acids) or without key nutrients for neurotransmitters (amino acids). Too much of the wrong thing (processed sugar, high fat, high calorie non-nutritious processed foods, irritants/allergens) can cause inflammation, blood sugar and blood fat spikes which short term can send you on a rollercoaster of mental energy. Food contents, nutrients and fibers change your gut microbiome which has a powerful link with brain function, mood, mental health and energy levels. Then even old faithful ‘caffeine’ creates whole system changes that quickly alter your mental state for better, worse and everywhere in between. 

Another way of saying it is that the right foods enhance your mood, mental function and zeal, while the wrong foods will cause pain, discomfort, inflammation or a reaction that DISTRACTS your brain and makes it tougher to stay focused.

Drawing from the knowledge the scientific world has now, it is very clear that it’s not about whether a food is ‘good’ or ‘bad’ persè, it’s about whether it is good or bad for the INDIVIDUAL, because we are all different. 

Based on a number of factors captured by the Shae HealthTypes (genetics, hormones and developmental pathways, current state of health and stress) we all have some differences in what is likely to have great, and/or very negative effects on our mental function. Knowing these differences in metabolic pathways and organ function allow us to be more specific with nutrients and foods that are going to have the most positive impact on our mental function faster.

Lets have a look at how food affects brain function differently, in different people.

The Sensor

Sensors typically have lower BMIs, have difficulty thermoregulating (due to low muscle and fat mass), and are particularly impacted mentally by the cold. Warming their body from the inside has an immediate and positive impact on mental clarity and focus. Make sure their meals are warm when eaten, include warm drinks throughout the day, whereas cold foods will genuinely DISTRACT their mind and reduce their mental output.

The Crusader

Crusaders are likely to have heightened use of their pre-frontal cortex due to the way dopamine influences them to be highly goal oriented, and thrive best when a good supply of nutritious laden carb-rich foods are provided for ongoing mental performance around every 2-3 hours. However, when a crunch is added to the food, this can increase their attention and focus through some fascinating feedback loops. Crunchy carbs can dial them right back in to better focus when fatigued.

The Activator

Activators have a brain that is designed for high intensity activity, a good supply of amino acids. Animal proteins provide the building blocks for the right balance of neurotransmitters that support this activity, but also keep their glucose levels stable, supporting focus as well. Rather than being distracted and searching for their next meal (they are likely to get hangry), these foods satiate and stabilise. Deliver these foods straight after exercise for even greater mood stability and performance.

The Connector

Connectors have a body and brain that requires variety. Generally they thrive with an omnivore diet, but this intake needs to have change and new tastes to satisfy this need for variety. They do well with a jolt of energy from fresh fruits, preferably with a low GI profile so it doesn’t spike them too much. Citrus fruits are often great for this purpose. It provides energy, great flavour and quality nutrients to stay focused and not get distracted looking for something new to do. Get the variety from the food to maintain focus on the task!

The Guardian

Guardians develop with a greater incidence of insulin resistance, and are more sensitive to spikes in glucose. To support this, being semi-fasted through time-restricted eating is one of the best ways we’ve seen for Guardians and will also help to improve their focus. Generally a very light dinner and tripling vegetable consumption through the day makes a very fast and important difference. Alginates – a biocompatible polysaccharide combined with sodium found in seaweed and algae constrict the stomach and contribute towards feelings of fulfilment, which can support a Guardian when attempting to lower their meal frequency. 

The Diplomat

Diplomats are in their best mental state when they are calm, and enjoying the day with a well laid out schedule. Great serotonin production system wide is very important for this. Similarly, they are more influenced by the health of their gut more than other types. A good dose of magnesium rich leafy greens provides support for the gut itself, contributes to a positive environment for the microbiome and these nutrients are supportive of serotonin balance. 

Food is a powerful influencer of focus and mental performance. However, as everyone’s biological makeup is slightly different, the foods to support the mind need to be tailored to the individual! To find out your type, or the type of your clients, check out the PHA Level 1 course and learn more about the power of personalized nutrition. 

Working from home has increased over the last few years for reasons we are all aware of, but recent statistics show that this change in working environment could well be here to stay. According to projections, 25% of all professional jobs in North America will be remote by the end of 2022. Additionally, sudden changes in lifestyle as a result of the pandemic have led to mental and physical health issues among the global population. This factor has dramatically increased awareness around behavioural and mental wellbeing and created huge demand for health coaching to the point that the global health coach market size is projected to be worth around US$ 27.8 billion by 2030. 

Put simply, there is a growing demand for Health and Wellness coaches, many of whom can now successfully operate their businesses from home and whilst there are many benefits to this new way of living, there are a number of challenges that can arise from the blurred line created between your work and home environment that may negatively impact health. 

Working from home challenges: 

• Irregular working hours
• Burnout 
• Feelings of isolation
• Maintaining a proper sleep routine
• Poor nutrition/eating habits 
• Getting the recommended level of physical activity
• Less time spent outdoors 
• Trouble staying motivated

As health professionals, it is important that we are aware of such issues and have ways to deal with them so that we can effectively take care of our own health and that of our clients as more people step into the working from home space.

Here are some tips to stay on top of  your daily habits and reduce the negative impact of working from home:

1. Find ways to move throughout the day 

For many, the routine of working from home means less non-exercise related daily activity and you would be surprised at how much the walk to the bus stop, up and down the stairs of your apartment and other activities of daily living really add up. It has been found that sitting all day can even offset the health benefits of exercise, which means that even if you are working out a couple of times per week, sitting down for 5+ hours per day can actually eliminate some of the health benefits gained. To counteract this, try to get 10 to 12 minutes of movement for every 45 minutes of desk work spread throughout the day (preferably some of which is outdoors to achieve the benefits of sunlight). A stand up desk can also be used to support your goal to increase activity and offset the risks of long term sitting. The optimal ratio seems to be about 1:1. Meaning for every 30 minutes you sit, complement it with 30 minutes of standing. Switching regularly is most beneficial as long periods of standing for some may feel uncomfortable and aggravate niggles and injuries.

2.  Create a predictable pattern of eating 

The body loves to work off predictable rhythms and one of the benefits of the daily commute is that it forces you into a daily pattern at least 5 days per week. When working from home, you have the luxury of having breakfast or taking a lunch break whenever suits since some days you don’t have to worry about arriving anywhere by a specific time. Research looking into regular vs irregular meal timings has shown that those who are inconsistent with the times they eat their meals and the number of meals they have each day will have more issues with their blood sugar and weight control compared to those who eat on a set routine with a regular eating pattern. As a result, it is important that you create a daily routine that allows you to have the same number of meals around the same time of day to reduce the metabolic affects of meal timing irregularity. 

3. Try to sleep and wake at the same time each day

Similarly, sleep quality is not only affected by the number of hours you sleep but also the regularity of the time you go to sleep and wake up. It can be easy to continue to work for that extra few hours, or watch another couple of episodes of your favourite TV show, knowing that you can balance it out with a few extra hours in bed the next morning. But this irregular sleeping pattern can contribute to a host of disorders such as obesity, high cholesterol, high blood pressure and blood sugar. Setting yourself a regular working schedule can ensure you go to sleep and wake at a similar time each working day to support the metabolic system. 

4. Make time for social activity 

Working from home means less time ‘at the water cooler’ and as a consequence, lower socialization. If you share a home with others, ensure you spend time with them to talk about things outside of work. Invite friends over to share a meal or schedule time to catch up outside of the house to reap the benefits of nature and social time. If friends and family are far away, scheduling time for regular phone calls or visual meet ups can be a great way of reducing feelings of isolation and improving overall mental wellbeing.

5. Create clear boundaries between work and home life

It is important to create separation from your working environment and home life. Where possible, try to set up a space in your home to use as an office where files and work related technology can be stored and distractions minimized. This will ensure a greater level of productivity, lower stress and make it much easier to develop habits and work routines that are separate from your personal life.

If you live in a smaller place and do not have the luxury of a spare room for an office, designate an area of the house to use for work hours and create small changes that allow you to differentiate between when that area is in use as an ‘office’. It could be as simple as turning your dining table into a desk during the day, with your laptop on display and other visual cues, then at the end of the day packing it all away, to return it to a dining table once more. The simple act of setting up at the start of the day and packing up at night can be an effective way of helping you to switch off and establish a work-life pattern.

Take home:

Whilst there is a sense of freedom associated with working from home, creating structure and routine will help to develop clear boundaries between work and home life as well as the development of regular healthy habits that can help to reduce stress, burnout and other health pitfalls associated with working from home. Give the tips above a try and feel free to share with any clients who are currently struggling with finding balance at their home office.  

References:

Working from home: https://www.forbes.com/sites/bryanrobinson/2022/02/01/remote-work-is-here-to-stay-and-will-increase-into-2023-experts-say/?sh=3fd18d7d20a6 

Health coaching valuation: https://www.globenewswire.com/news-release/2021/05/07/2225601/0/en/Health-Coach-Market-Size-to-Worth-Around-US-27-8-Bn-by-2030.html 

Sitting and exercise: https://bjsm.bmj.com/content/55/22/1277 

Sleep timing and health: https://www.nih.gov/news-events/news-releases/study-links-irregular-sleep-patterns-metabolic-disorders#:~:text=A%20new%20study%20has%20found,sugar%20and%20other%20metabolic%20disorders. 

Meal timing and health: https://www.cambridge.org/core/journals/proceedings-of-the-nutrition-society/article/meal-irregularity-and-cardiometabolic-consequences-results-from-observational-and-intervention-studies/1969DB83C64B09E221A4B8929B7D8A8C 

Want to lose weight? Exercise and eat healthy.

More energy? Simple, eat right and exercise. 

What about reducing the risk of chronic disease? Duh! Move your body daily and increase your veggies. 

The starting point for most health professionals when it comes to helping their clients achieve goals is nutrition and exercise. Two absolutely foundational pieces of the health puzzle. But did you know there are other areas you could address that can in some cases, have just as much of an impact on our clients overall health as a change in activity and nutritional intake?

Let’s explore the uncommon areas of your clients’ lifestyle you might be leaving on the table in your consultation room and how to address these in your next session. 

Environment 

Assessing your client’s indoor places and outdoor spaces.

Why?

Because dampness in a home can cause molds harmful for health and clutter can restrict air flow, causing build up of dust and other allergens. In the outdoor setting, particularly if you live in a city or built up area, you have to consider air pollution which can contribute to heart disease and respiratory conditions such as Asthma, as well as noise and light pollution which can interfere with circadian rhythms and sleep cycles.

What can you do as a health professional?

Assess your clients’ indoor and outdoor environment to see if there are any potential stressors or factors that could be influencing their quality of life. Recommend frequent bouts in nature for those who live in built up areas and support the reduction of light and noise pollution to improve down time and sleep patterns.

Seek to increase your understanding around environmental issues relating to health so that you can better support your clients to make changes to their environment.  

Work

83% of US workers suffer from work-related stress, with 25% saying their job is the number one stressor in their lives. For many it is work that is the cause of poor health habits and the frustration for many health practitioners as it gets in the way of positive behaviour change. Whilst it may seem like the only solution you can provide to your clients is for them to ‘leave their job’. There are many things you can do to help reduce stress at work and actually use it as a place to practice healthy habits.

• Feeling a sense of purpose

When was the last time you sat with your client to discuss their deeper why? Working with clients on finding a sense of purpose can be a powerful way to increase motivation and increase feelings of both physical and mental wellbeing. When they are able to tie this sense of purpose into the work they do, it may help to reduce stress associated with their job, or it might just show them that what they are currently doing is not right for them. Either way it can open a positive conversation to take action on improving their feelings around the work they do.

• Becoming aware of natural strengths

Some of the major contributors to work stress are; poor team cohesion, lack of clarity, insufficient support and poor management/communication. Whilst you may not be able to control the work environment when it comes to management, you can support your client in ‘controlling the controllables’ by increasing awareness of their natural communication styles vs others to help foster better relationships and communication pathways. As well as creating more awareness around their natural strengths (and weaknesses) so that they can meet daily tasks with greater feelings of self-efficacy and clarity.

• Planning and Time-management

Gaining an understanding of your clients typical day at work can help you when it comes to setting realistic and achievable health goals that can work into the demands of the work environment. Supporting your client to plan these health goals into their working day and keeping them accountable to them may also naturally start to help create more structure and routine in other areas of their work schedule as they aim to add new healthy habits into their to-do list.

Workplace wellness has become a hot topic due to the significant risks associated with both physical and mental health. As a practitioner it is important that you have the tools to support people in all walks of life.

Social 

Wide-ranging research suggests that strong social ties are linked to a longer life. In contrast, loneliness and social isolation are linked to poorer health, depression, and increased risk of early death.

As a result, assessing a client’s social life and relationships should be as high up the list as looking through a diet diary or exercise history. Does your client spend quality time with friends, family members/loved ones? Are there any relationships that are currently causing stress? Does your client feel loneliness or isolation?

If diving deeper into relationships is not within your skillset or scope of practice, seek out a strong referral network with a psychologist or counselor, so that when you do begin to assess the social aspects of a person’s life, you can safely support your client by referring them to an expert to help deal with any deeper issues should they arise. 

Remember, ALL aspects of the environment can influence gene expression and consequently affect health. Just because a person is exercising regularly and eating healthy does not mean your work is done. Sleep, work, stress, social life, the environment all have important roles to play in the overall health picture. It is your duty as a health professional to understand the bigger picture of your clients lifestyle to formulate a personalized and integrative health program, which can and should of course involve other expert practitioners within your network to support as needed.

This is the future of client-centered, precision health care.

Want to learn more about assessing and managing these areas of your clients lifestyle AND join a network of health, fitness and medical professionals who practice with precision? 

Enroll in the PHA Level Course, details on the next intake can be found here

It’s a pretty basic statement, yet it’s something that can be so overlooked. Getting to know your client matters. No matter what field you’re working in, you need to know them.

You might think that’s easier said than done. You have time limitations. You have scores of clients to work with. And really, you’re not making friends, you’re helping people get results. Long heart to hearts aren’t exactly relevant. What is relevant though, is knowing what actually makes your client tick – why are they there? What turns on their motivation and what disengages their commitment?

Fortunately, there’s a precision health system that can tell you exactly that. And more.

The Natural Zone v Comfort Zone

It is essential to know where someone’s “natural zone” really is – mentally and physically. I’m not talking about a “comfort zone” here. It’s true that we can, and should, push beyond our comfort zones, when we are properly ready for it. This is how we grow, mentally and physically. But we have to get the conditions right – the place, the type, timing, and experience of the “push.” 

The tricky thing for anyone in a training, coaching or behaviour change role is being able to answer the question – what is just “comfort” that really can be overcome here, and what is really this person’s natural zone where they actually belong?

It could be a struggle over morning workouts. You could be hammering the pros of it, the person could be really wanting to try because they really do want the weight loss, fitness etc – but it’s just killing them. Eventually they just can’t show up anymore. Is this just them staying in a comfort and not changing, or is it something about their natural zone?

For some people, intense morning exercise spikes their cortisol, thereby increasing their stress, and perpetuating retaining weight and continuing to turn to coping behaviours that may be less-than-ideal. 

It could be  a struggle over committing to a set routine or program. You get it all planned out for them, and just a couple of weeks in they’re flaking, they’re bored or irritable, and they’re just not seeing it through. Is this them resisting commitment, a sign they just need to be “whipped into shape” and made to stick to something? 

For some people, their physiology is such that long term is just a no. It’s too much, too overwhelming, too boring. These are people who thrive on spontaneity, variety and the freedom to always be able to change things up. This is their natural zone. 

It could be someone who resists group experiences. You could have an awesome group offering, people have a blast and get great results, but for some reason you just can’t sell it to this person. Is it that they just need to shake it off already and get out of their comfort zone and mix with some high vibe people already?

For some people, social interaction can be a distraction and even a detraction. Their goals are not to mix and mingle and shake about. Their goals are for independent, focused execution of tasks. And they may be quite direct with you about the group offering you’re trying to push on them. AS grating as this may be if this isn’t your zone, and may feel like a personal stab at the awesome experiences you have to offer – it’s just that this really is this person’s natural zone.

How can you know though?

Knowing your client doesn’t have to mean lots of time and conversation. You can find essential, in depth data about everything from their natural brain function, to the kind of environment they need, to their social needs and preferences, as well as their physical needs including timing, type of exercise, foods and sleep. Al of this is in the Shae™ app profile. Couple this industry leading AI technology, the only app of its kind, with our precision training in our PHA course, and you can become the best precision health provider in your field. Sign up for the next course here.